Government-funded boost for Penrith as new fingerposts and totem panels set for installation
Penrith Town Council’s Wayfinding and Interpretation Project will move into its next phase in the coming weeks, with the installation of new fingerposts and visitor information totem panels across the town centre.
The scheme, fully funded by a grant from the Borderlands Inclusive Growth Deal, will replace and refresh outdated town centre signage, some of which is damaged, broken or missing panels. New fingerposts, totem panels with interpretive and wayfinding (mapping) displays will help residents and visitors move more easily around Penrith, connect key heritage and cultural sites, and improve links between the town centre, green spaces and recreational areas.
Penrith Town Council commissioned a wayfinding strategy to inform the project and support a more consistent approach to visitor movement across the town. The strategy identifies primary and secondary pedestrian routes, helping the scheme guide people more clearly between key arrival points, shopping areas, heritage sites and public spaces. Distinctive features at the top of the new signs will include outlines of Penrith Beacon, the Musgrave Monument and Penrith Castle, reinforcing a strong sense of place and giving the signage a clear local identity.
The signage and wayfinding works were awarded to Trueform following a competitive tender process at a contract value of £125,000.
Councillor Val Bowen, Penrith Town Council Chair & Penrith Mayor, said:
“This investment is a significant step forward for Penrith. Clear, accessible, and attractive signage is essential for making our town welcoming and easier to explore. Whether you’re shopping locally, exploring our beautiful market town or discovering our heritage, this upgrade will make a real difference.”
“The new signage will include updated directional signs, walking route maps, and interpretation boards highlighting Penrith’s rich history, culture, and local landmarks. The improvements will align with Penrith’s broader town centre revitalisation goals, aiming to strengthen the local economy and enhance community pride.”
“We want these signs to reflect the spirit of Penrith – informative, welcoming, and proud of our heritage.”
Improved wayfinding will encourage visitors to stay longer, explore more of the town, and support local businesses, including by helping to draw shoppers from the town’s outskirts into the centre.
The installation programme will see new fingerposts and totem panels placed at key locations across the town centre, creating clearer routes between arrival points, shopping areas, historic sites and public spaces. Alongside the physical signage, the scheme will introduce new stories about Penrith through interpretation panels, a new digital trail and a historic “Penrith Through Time” video, helping people visualise how the town has changed and developed over time. The project has been developed with input from community groups, residents and partners, and forms part of a wider package of heritage and cultural improvements supported through the Borderlands Growth Deal.
For more information, visit: https://www.penrithtowncouncil.gov.uk/penrith-wayfinding-interpretation/